Advertising shoes, image editing and writing good copy
By Monet McKenzie on 20th November 2023

  • We used Canva to create a trainer advertisement for social media.
  • We used DaVinci Resolve to make and edit a trainer video advertisement to go alongside the social media post.
  • We completed quizzes throughout to test our knowledge.
Between week 1 and 4 we covered SWOT analysis, AIDA model, Customer retention, Buyers personas, Defining and Segmenting Competition, 4Ps & 7Ps and Marketing techniques.

Week 5 of this Digital Marketing Course started off with a short warm up and looking through one of HubSpot's free course.

The Picture:



The Ad:

Tune in next time for January's blog!

Comments

Post a Comment

Popular posts from this blog

Image
 Week 6 - What is a blog and how does AI affect online content By Monet McKenzie on 3rd January 2024 This week's lesson focused on the learning objective: define the term 'blog' and what are 'bloggers'. Before this lesson I was under the assumption that I had never read a blog however after this lesson I realised I had.  The first time I probably read a blog was get advice on what phone I should buy. This blog post was insightful, informative and brief. It gave me a good overview for which phone was the best value for money, which one was the best budget phone and which one had the best performance.  Looking at a few blog posts today during the lesson has shown me that the majority of blog are informational.  Further on in our lesson we had a look at Pika.art, an online website that uses AI to generate gifs and videos using various art styles such as animation, anime and cartoon. It's a video AI generation website. Page Design and overall experience I found th...
Read more